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The Impact of Communication

communication mindset read Jun 27, 2024
Dr. Albert Mehrabian became famous for his early studies into the impact of communication. Notably, he found that:
 
SPOKEN WORDS only account for 7% of the impact we have,
VOICE & TONE accounting for 38% 
and... BODY LANGUAGE 55%.
 
So, with this in mind, we want to get you thinking about your own communication - what you do well and what you could be doing better to enhance your impact?
 
Do not interpret this as, "it doesn't really matter what I say". Dr. Mehrabian was quick to point out that words are still very important, however, your words can be discounted IF your tone and body language is not congruent with what you are saying. In our conversations off the horse - it becomes the subtle cues of body language and tone that tell your coach far more than your words.
 
Try and spend some time to reflect on the following questions...
  1. How exactly would you like to enhance your communication skills?
  2. Who do you consider to be an expert communicator in your field?
  3. What exactly do they do so well and what impact does it have?

 

 

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